Ayse_'s Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

What an interesting book. It complemented my last reading ~ Thinking Fast and Slow by Kahneman ~ in some ways. The examples in the book suggests that `The Neo Cortex` is such a funny dude that tricks us into thinking that we are making logical decision, that we are rational beings. In the meanwhile the other machinery that actually makes and executes the decision is pulling our strings. As stated in the book, we are a true Jeckll and Hyde dilemma. Very funny and the joke is on us.