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LATOYA JOVENA's Reviews > Predictably Irrational: The Hidden Forces That Shape Our Decisions

Predictably Irrational by Dan Ariely
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really liked it

Predictably Irrational is an entertaining and enlightening read.
The most important lesson I learned from Ariely is the high cost of free. The biggest example is "free shipping." Companies only offer you free shipping to convince you to spend at least the minimum amount to get it. Something to think about the next time I shop online.
Many of Ariely's lessons on psychology were already explained to me in previous books, but that isn't a strike against him. It just shows that maybe humans aren't as difficult to figure out as we would like to think.
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Reading Progress

May 7, 2015 – Shelved
May 7, 2015 – Shelved as: to-read
May 26, 2015 – Started Reading
May 26, 2015 –
page 74
29.96%
May 27, 2015 –
page 174
70.45%
May 29, 2015 – Finished Reading

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Comments Showing 1-4 of 4 (4 new)

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message 1: by Carol (new)
May 31, 2015 10:06AM

Carol Sounds like there's a lot of truth in this one.


message 2: by LATOYA (new) - rated it 4 stars
May 31, 2015 11:05AM

LATOYA JOVENA One can never know too much about how we think. :)


message 3: by Petra It's a year now, still in a dark place (new) - rated it 3 stars
May 31, 2015 04:06PM

Petra It's a year now, still in a dark place Sounds brilliant. I'm going to dl it and read it next.


message 4: by LATOYA (new) - rated it 4 stars
May 31, 2015 05:21PM

LATOYA JOVENA Changing shopping habits one person at a time!


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